Asia Press Agency

Tag: MS Dhoni

  • MS Dhoni Joins Hands with Explosive Whey : A Blend of Fitness and Nutrition

    MS Dhoni Joins Hands with Explosive Whey : A Blend of Fitness and Nutrition

    Explosive Whey, a groundbreaking addition to the fitness and nutrition industry, ready to revolutionize Sports Nutrition with its premium products. Endorsed and invested by the esteemed Mahendra Singh Dhoni, this brand is meticulously crafted to meet the evolving needs of fitness enthusiasts, athletes, and health-conscious individuals. Explosive Whey is the brainchild of Indian Cricketer Kedar Jadhav (Founder), Mandar Bhandari (Founder and CEO), and Rishikesh Hande (Founder).

     

    The name “Explosive” embodies the essence of speed and strength. The lion in the logo symbolises strength and leadership, reflecting the slogan “Rule with Strength.” Notably, Explosive Whey has earned the prestigious certification of Informed Sports, a trust badge amongst professional athletes and World Anti Doping Agency (WADA) where every single batch for banned substances is tested before being released into the market ensuring that the product undergoes rigorous dope testing and no banned substances are present.

     

    Achieving international standards for quality demanded an extensive and over-a-year-long journey of research and development-a testament to the dedication invested. Their state-of-the-art manufacturing unit in Pune ensures meticulous quality control throughout the manufacturing process. This pursuit of excellence was ignited by the challenges encountered by Kedar in accessing international-grade whey protein within India. Driven by a determination to bridge this gap, Explosive Whey emerged by offering a homegrown solution that meets global benchmarks. According to Kedar Jadhav”Explosive Whey is more than just a supplement; its a testament to our dedication towards helping athletes achieve their fitness goals. Our journey is incomplete without Mahi Bhai who is a consumer first, then a shareholder, mentor, and now he has endorsed the brand as well.”

     

    Explosive Whey has proudly served esteemed athletes of the Indian Premier League, Indian National Cricket Team, Pro Kabaddi Teams, South Africa Premier League, International League T20,as well as numerous athletes spanning a range of sports including cricket, tennis, badminton, kabaddi, football and more.

     

    The product line comprises Athlete Series Whey Protein and Elite Series Whey Protein along with other sports supplements with premium ingredients of the highest quality. Notably, MS Dhonis favourite flavour is Coffee from the Athlete Series. Expressing his thoughts MS Dhoni said, “As an athlete focused on peak performance and fitness, Im excited to join the Explosive Whey family. I chose to partner with Explosive Whey because of their dedication and commitment to provide athletes with quality supplements. Our shared vision for nutrition makes this partnership a natural fit, inspiring athletes to reach their full potential.”

     

    Mandar Bhandari (Founder and CEO) mentioned, “The idea for Explosive Whey came about because there werent many top-notch supplements available for athletes in India. Being an athlete myself, I knew firsthand the challenges Indian athletes face when they lack proper nutrition, affecting their performance and recovery. Thats why we started Explosive Whey: to provide a game-changing supplement designed especially for athletes. And now with Dhoni sir joining us we are thrilled to have him onboard as a proud owner and brand ambassador.”

     

    Speaking passionately about the brand Vikas Hasija, who manages associations and equities for MSD, remarked, “Explosive Whey is a product which MSD sir uses himself, so it was an organic and strategic decision to invest in it. Certified with Informed Sports Standards, Explosive whey’s goal is to ensure athletes have access to superior resources of protein, hydration etc. to help them achieve their best.”

     

    “For over a year and a half, Ive incorporated Explosive Whey into both my own regimen and those of my clients. The results have been fantastic – consistent absence of bloating alongside noticeable gains in muscle mass. And with Informed Sports Certification, athletes can be confident in the integrity and quality of this product. Its simple: Every scoop counts, every rep matters. Choose Explosive Whey for your unstoppable progress,” adds Shankar Basu Former Strength and Conditioning Coach, Indian National Cricket Team.

     

    The unstoppable energy and enthusiasm of Team Explosive Whey under the legendary leadership of Mahendra Singh Dhoni, this brand is truly explosive in all ways and ready to set new benchmarks in the sports supplements industry.

  • MS Dhoni Invests in Tagda Raho, The Brand that Reinvented the OG Indian Workout

    MS Dhoni Invests in Tagda Raho, The Brand that Reinvented the OG Indian Workout

    Cricket legend and former Indian captain, Mahendra Singh Dhoni invests in Bangalore-based fitness start-up Tagda Raho. The World Cup-winning captain, known for his remarkable leadership both on and off the field, joins hands with Tagda Raho to build a fitter India by reviving the “OG Indian Workout” and expanding the homegrown brands footprint to make it accessible to Indians across the country. The brand that has training dugouts in Bangalore, is set to launch its first dugout in Maharashtra in December and is expanding its footprint to four to five additional states within the coming year.

     

    Tagda Raho is the worlds first and only fitness programme that blends traditional Indian equipment with modern training applications. The brand’s dedication to reviving Indian physical culture and Dhonis unparalleled commitment to fitness, makes for an alliance that is set to revolutionise the fitness industry. Through shared values, Tagda Raho and Mahendra Singh Dhoni are set to cultivate a movement for a fitter India.

     

    Mahendra Singh Dhoni said, “Fitness is and has been a part of my life; when I was young in the form of sports and now it has evolved to making workouts a part of my everyday routine. When I came across Tagda Raho, the concept really appealed to me. Intrinsically Indian, the equipment used in the workout has been a part of traditional strength training and Tagda Raho has expertly innovated and adapted both the equipment and the movements in a modern avatar. The workout involves movements and an increased range of motion that activates several muscles that usually remain dormant, it focuses on your core, and stability and enhances your mobility. This is also excellent for athletes who are now looking at new forms of exercise to maintain their fitness levels and remain injury-free.”

     

    “I believe in investing in startups and homegrown brands that I can help grow from a grassroot level. Tagda Raho for me is very interesting because of the innovation involved in bringing a perhaps forgotten workout to the forefront once again. I am very excited to be part of the brand’s vision in expanding and taking the workout to all corners of the country,” he added.

     

    Having made waves with the innovative approach to functional training, the brands movement protocols and equipment modifications have made it effective for anyone seeking fitness improvements as an alternative to a gym. The brand has reinvented the “OG Indian Workout” by combining traditional equipment such as Indian clubs – the Gada, Mudgars, Vajra and Sumtola with a specially designed training regimen. The equipment and training program have been used by professional teams and institutions like the Lucknow Super Giants, Haryana Steelers & the National Cricket Academy (NCA) which helped the brand gain recognition and credibility within the industry.

     

    Rishabh Malhotra, Founder of Tagda Raho said, “Mahendra Singh Dhoni has been a role model for the country, he defines physical fitness and longevity in sport and we are extremely happy to have him back the Tagda Raho team and vision. His dedication to fitness and supporting homegrown brands perfectly aligns with our mission to empower individuals to lead healthier lives and add a new dimension to Indian physical culture. Our aim is to expand Tagda Rahos training dugouts across India and enter international markets, with a belief in the potential of Indian fitness practices to make a global impact.”

     

    Tagda Raho’s immersive workout experience offers full body circuits which help people focus on the key pillar of strength, endurance and mobility. The brand also has patented modular equipment, enabling customization and adaptability to suit different needs.

  • MS Dhoni’s Endearing Father-Daughter Bonding in Zed Black TVC Focuses on “Mann Ki Shanti”

    MS Dhoni’s Endearing Father-Daughter Bonding in Zed Black TVC Focuses on “Mann Ki Shanti”

    Zed Black, a leading incense sticks brand, is thrilled to announce the launch of its latest TVC campaign for Zed Black 3-in-1 premium incense sticks featuring the cricketing legend and former captain of the Indian cricket team, MS Dhoni. The campaign aims to emphasize the importance of incorporating daily prayers into ones routine for a balanced and fulfilled life.

     

    MS Dhoni’s Endearing Father-Daughter Bonding in Zed Black TVC focuses on “Mann Ki Shanti” : In todays fast-paced world, where individuals often find themselves consumed by various commitments and responsibilities, the act of taking a moment to connect with oneself through prayer can be immensely grounding. Zed Blacks continued collaboration with MS Dhoni as a Brand Ambassador for the last 6 years seeks to encourage people to pause, reflect, and engage in a practice that fosters inner peace and spiritual well-being.

     

    “Mann Ki Shanti” is not just a TVC campaign; its a heartfelt endeavour to bring attention to the value of daily prayers in maintaining mental and emotional equilibrium. Dhoni, known for his exceptional leadership and unshakeable composure, resonates with the campaigns message on multiple levels,” shared Mr. Ankit Agrawal, Director, Mysore Deep Perfumery House & Zed Black.

     

    The TVC showcases Zed Black and MS Dhoni sharing a timeless message for all. In the latest TVC, the cricketing legend assumes the role of a doting father sitting for prayers as his playful daughter comes running. Dhoni emphasizes with a smile the importance of a regular prayer for ‘Mann Ki Shanti’. Dhoni, besides being a cricket legend, is also a complete family man. He does a perfect job of conveying the sentiment for all households. Add to this his legendary cool vibes and a relaxed smile, the message hits home!

     

    Zed Black TVC campaigns have always struck a chord with the masses & netizens. Be it the Gamechanger commercial where the Captain Cool was spotted sporting a retro jersey look on the field for its flagship campaign Prarthna Hogi Sweekar or MS Dhoni sharing the importance of viral prayers in a Guruji avatar last festive season. Likewise, through this latest campaign, Zed Black aims to spark conversations around the benefits of incorporating daily prayers as a means to achieve balance and mental clarity.

     

    “We are honored to collaborate with MS Dhoni yet again, a true icon who embodies resilience and strength,” said Mr. Anshul Agrawal, Director, Mysore Deep Perfumery House & Zed Black. “As a brand, we are committed to promoting holistic well-being, and we believe that this campaign will inspire individuals to carve out time for daily prayers, nurturing their spiritual growth.”

     

    The hallmark of Zed Blacks success lies in its commitment to sustainable manufacturing practices. Zed Black’s manufacturing unit, based in Indore, Madhya Pradesh has made history by becoming the worlds largest solar-powered raw agarbatti production facility. The company has successfully scaled its production capacity to an astounding 3.5 crore incense sticks per day, positioning itself as a major player in the global market. The company is today amongst the top three agarbatti manufacturers in the country.

     

    Conceptualized by Oberoi IBC the TVC will be promoted through a 360-degree approach across News & GEC Channels for the festive season and will be accompanied by a robust social media and online engagement strategy, encouraging viewers to share their own experiences with daily prayers using the hashtag #MannKiShanti.

     

    MDPH has a plethora of top-notch quality products under its own household brands in categories such as agarbatti, essential oils, hand sanitizers, packaged tea, dhoop batti, confectionery, and more under its premium bestseller flagship labels Zed Black, Manthan, Samarpan, Orva and Din Din.

     

    Founded in 1992, at the heart of MDPH is its 4,000-plus workforce, of which 80% are women who are involved in all aspects of incense sticks manufacturing–from perfume making to packaging. The company processes over three crore incense sticks every day at its 9,40,000 sq. ft. manufacturing facility in Madhya Pradesh, comprising of four factories. It has in its kitty over 1,200+ products that are exported to over 40+ countries across six continents and 15 lakh packs of Zed Black incense sticks are sold daily.