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Tag: Cult fit

  • Cult fit Launches Evolve Yoga, A New Frontier in Fitness and Wellness

    Cult fit Launches Evolve Yoga, A New Frontier in Fitness and Wellness

    Cult.fit, India’s leading health and fitness brand, today announced the launch of Evolve Yoga, a new evidence-based, transformative yoga format designed to enhance flexibility and mobility. Along with Dance Fitness, Strength & Conditioning, Boxing, Burn, and HRX, this addition further establishes Cult.fit’s positioning of being Indias largest and most holistic fitness brand.

     

    Evolve Yoga : Evolve Yoga offers a revolutionary adaptation to the age-old practice of yoga. Based on extensive research and study of movement, it combines traditional yoga poses with the use of a yoga wheel, a versatile prop that provides assistance in stretching, honing flexibility, and improving balance. It also facilitates the opening of the chest, shoulders, and hips. This makes it invaluable for beginners as well as seasoned students looking to deepen their current practice.

     

    Each Evolve Yoga session is expertly designed to last 50 minutes, and features a holistic blend of centering dynamic warm-ups, meticulously crafted sequences, varied yoga poses, breathing techniques and savasana. Moreover, the wheel is just one of the props that will enhance the yoga practice as well as help in effectively performing these sequences and poses. In the coming future, more such props will be introduced to the program.

     

    “Evolve Yoga is designed to improve flexibility, breath control and help people recover from intense workouts much more efficiently,” said Rishabh Telang, Fitness Expert, cult.fit. “The usage of props make it easier to get into poses that are otherwise challenging, thereby making the new format very accessible for members who prefer lifting weights or dance fitness as a preferred form of workout.”

     

    “As new audiences embrace yoga, there is a need for evolution and adaptation of the art to address for relevance. India continues to be at the forefront of advancing the ancient practice and taking it to new dimensions,” stated Porko Elango, Business Head of cult.fit. “Integrated with specially designed props, Evolve Yoga represents a transformative approach that improves the practitioners well-being with a focus on breathing and flexibility, while also aligning seamlessly with the brands vision of making fitness easy and enjoyable. With this format launch and our upcoming initiatives, we continue to be deeply committed to providing our members a holistic experience with a wide variety of workout formats.”

     

    Evolve Yoga is currently available in four cities: Bangalore, Hyderabad, Delhi, and Mumbai. Classes are currently conducted in 22 centers, and by the end of September, the format will be made available to 70 centers.

     

    About Cure.fit : Curefit Healthcare Pvt. Ltd. is India’s largest fitness company. Founded in 2016 by Mukesh Bansal and Ankit Nagori, Curefit offers a comprehensive range of fitness services and products through its two brands, cult.fit and cult.sport. With a mission to make fitness fun, easy and accessible, Cult.fit offers group workouts, online classes, sports facilities, and personalized solutions at fitness centers & partner gyms across the country.

     

    By adopting innovative subscription-led revenue models and employing cutting-edge technological interventions to cultivate healthy habits, cult.fit has emerged as the go-to destination for fitness enthusiasts across the country. cult.sport focuses on simplifying health and well-being by offering smart fitness products tailored to the everyday athlete. The cult.sport product range is thoughtfully designed to deliver the ultimate workout experience, featuring high-quality sportswear, versatile at-home workout equipment, bicycles, and nutraceuticals.

  • Cult.fit Marks 100 Franchise Sign-ups, Paving the Way to a Healthier India

    Cult.fit Marks 100 Franchise Sign-ups, Paving the Way to a Healthier India

    Cult.fit, India’s leading fitness services brand, today announced that it has achieved a total of 100 successful sign-ups for franchised centers across the nation. This milestone reflects the company’s unwavering commitment to fostering an active India, with innovation and customer-centricity at its core, as well as its success in navigating the challenges posed by the pandemic.

     

    Since its launch in 2020, cult.fit’s franchise operations have been serving fitness enthusiasts in Tier 1 and Tier 2 cities throughout the country. One of the key offerings under the franchise model is a combination of machine-based workouts and group class facilities under one roof, providing an exhaustive range of fitness options for customers. In 2022, Curefit expanded its franchise portfolio by offering Fitness First and Gold’s Gym outlets in India, further cementing its position as a powerhouse in the fitness industry.

     

    Porko Elango, Head of Business, Cult.fit, said, “At cult.fit, the franchising model has been instrumental in facilitating our rapid expansion, enabling us to reach untapped localities across India. The vertical is well poised to be a 30% revenue contributor at cult.fit. Our franchise partners have been invaluable in catalysing the creation of accessible fitness spaces for all and empowering individuals to lead healthier, happier lives. As we look towards the future, we are committed to furthering our impact, and we plan to establish 200 franchised centers across the country by 2025.”

     

    Porko Elango, Head of Business, Cult.fit : One of the core values at Curefit is to blow away customer expectations. With the franchising business model, the company has laid a strong focus on training and operations excellence to ensure a standardized customer experience across locations. This includes assistance in finding the right location, setting up the center, empowering staff, and providing ongoing operational support. The franchise operations are centered around a comprehensive training program. Trainers undergo a specialized training module called L0, followed by refresher training to ensure the highest level of service. Weekly operations governance meetings and insights exploration sessions with partners ensure ongoing collaboration and adherence to standards.

     

    About Curefit : Curefit Healthcare Pvt. Ltd. is India’s largest fitness company. Founded in 2016 by Mukesh Bansal and Ankit Nagori, Curefit offers a comprehensive range of fitness services and products through its two brands, cult.fit and cult.sport. With a mission to make fitness fun, easy and accessible, cult.fit offers group workouts, online classes, sports facilities, and personalized solutions at fitness centers & partner gyms across the country. By adopting innovative subscription-led revenue models and employing cutting-edge technological interventions to cultivate healthy habits, cult.fit has emerged as the go-to destination for fitness enthusiasts across the country. cult.sport focuses on simplifying health and well-being by offering smart fitness products tailored to the everyday athlete. The cult.sport product range is thoughtfully designed to deliver the ultimate workout experience, featuring high-quality sportswear, versatile at-home workout equipment, bicycles, and nutraceuticals.