Asia Press Agency

Tag: Brand Story

  • Envy Onboards Bollywood’s Youth Icon Varun Dhawan as its Brand Ambassador

    Varun Dhawan’s bold personality and adventurous spirit mirror the brand’s ‘Let Them Envy’ approach. With this association, the brand intends to amplify its brand visibility and engagement initiatives and strengthen its market positioning.

     

    Envy, one of India’s leading premium fragrance brands, ropes in Bollywood celebrity Varun Dhawan as its brand ambassador. His bold and dynamic personality and adventurous spirit mirror the brand’s ‘Let Them Envy’ approach.

     

    Envy is known for its deodorants and perfumes with exclusive French fragrances. It intends to scale further and strengthen its position as a youth-favorite brand. Roping in Varun Dhawan as its brand ambassador is a part of its long-term expansion plan. Through this strategic move, Envy intends to bolster its brand promotion initiatives. As a part of this association, Varun Dhawan will feature in the brand’s upcoming multi-channel campaigns and marketing initiatives, including TVCs and social media campaigns.

     

    Varun Dhawan is a youth icon, and his ‘no compromising’ attitude perfectly aligns with Envy’s DNA, making him the right fit as a brand ambassador. His style and boundless energy complement Envy’s commitment to youthfulness and mission of providing exceptional fragrance to its customers.

     

    Mr. Saurabh Gupta, MD, Hamilton Sciences Pvt. Ltd., said, “At Envy, we believe fragrances can impact positively on one’s confidence leaving others envious. Varun Dhawan is a perfect fit for our brand as our products appeal to the youth, and who better than Varun to represent today’s youth and their attitude. His energy, ambition, and unwavering confidence perfectly align with our brand values. The script demanded someone with a good sense of humor and vitality, and Varun effortlessly brings dynamism and energy to the brand. We are confident that this association will be a game-changer, propelling Envy to new heights.”

     

    Envy is committed to expanding its product portfolio, backed by extensive R&D efforts. We are looking to double our market share within this year. Its parent company, Hamilton Sciences Pvt. Ltd., is growing significantly and supporting Envy’s vision of providing Indian consumers with superior products.

     

    Through this association with Varun Dhawan, the brand aims to amplify its brand visibility and engagement initiatives. Additionally, it intends to increase sales, expand its customer base, and solidify its market positioning.

     

    About Envy

    Envy is recognized for seamlessly integrating global fragrance trends into India’s vibrant olfactory. We blend international allure with local charm, crafting an olfactory symphony that reflects your unique essence. Step into our world and explore fragrances that accentuates your individuality, as Envy bridges the two different worlds of diverse Indian heritage and modernity. With Envy, every scent tells an unforgettable story of passion, sophistication and the art of self-expression. Experience our celebration of the jubilant spirit of youth, romance and unwavering authenticity.

     

    About HSPL

    HSPL (Hamilton Sciences Pvt. Ltd.) is the visionary force behind Indias beloved brands, including Denver, Envy, Vanesa, and Pourhome. With an aromatic foundation, HSPL crafts personalized solutions in Personal and Homecare, becoming synonymous with elevated living.

  • Mohanlal Joins Hands with Craze Biscuits to Take the Brand to Global Market

    Mohanlal Joins Hands with Craze Biscuits to Take the Brand to Global Market

    Mohanlal has signed an agreement (MoU) to become the brand ambassador for Craze Biscuits, aligning with the companys global expansion initiatives. The announcement ceremony that marked this significant partnership was graced by the presence of Craze Chairman Abdul Azeez Chovanchery, Director Ali Ziyan, and Brand Strategist V.A. Shrikumar.

     

    This appointment of Mohanlal as the brand ambassador is a significant milestone for Craze Biscuits as he is the first brand ambassador in the companys 38-year history.

     

    Mohanlal shared his excitement on becoming a part of Craze Biscuits global journey, and expressed, “India has always been a remarkable land, offering exquisite tastes to global food adventures. I am thrilled to take the renowned flavours from India to the world, with Craze Biscuits and bring pride to the entire nation.”

     

    Abdul Azeez Chovanchery, Chairman of Craze Biscuits, expressed his confidence in Mohanlals role in promoting Craze Biscuits. He remarked, “Lalettan is joining our mission to spread the taste of Craze Biscuits to the world. He has always been an ambassador of good taste. It is certain that Lalettan will be able to make Craze a favorite of the world.”

     

    “Craze’ Cream Biscuits, the perennial favorite, will soon be available in a variety of flavours,” said Director Ali Ziyan.

     

    Craze Biscuits, a brand that already has a great following in the country has undergone a transformation to meet world-class standards following its acquisition by Azcco Global. Craze Biscuits entered the market by establishing Keralas largest food and confectionery factory, along with an international standard production facility located in Kinaloor, Kozhikode. Remarkably, all 12 variants of biscuits introduced by Craze have enjoyed significant market success.

     

    Craze Biscuits is the first manufacturing venture in India by Azcco Global Group with business networks spread across GCC, Africa, and Southeast Asian countries. These biscuits are distinguished by their utilization of cutting-edge technology and the flavours developed directly by internationally acclaimed food technologists.

     

    Craze Biscuits currently offers a diverse range of 12 variants, including Choco Rocky, Bourbon, Caramel Fingers, Cardamom Fresh, Coffee Marie, Thin Arrowroot, Milk Crunch, Cashew Cookie, Butter Cookie, Fit Bite, and 22 SKUs. Additionally, Craze Biscuits provides unique regional flavours from Kerala, such as Wayanad Coffee, Munnar Cardamom, and Cloves, to cater to a wide range of tastes and preferences.

     

    Craze Biscuits is embarking on an exciting phase of expansion. They will initiate their first phase of exports, beginning with Saudi Arabia, and subsequently expanding to European countries. In addition to their international plans, Craze also has strategic intentions to establish food and confectionery manufacturing facilities in major biscuit production hubs across India, including Gujarat and Uttar Pradesh. Furthermore, the latest additions to the Craze product line up include Bourbon and Choco Rocky, enhancing their range of delicious offerings. Mohanlal’s brand ambassador commercials are scheduled to be filmed in Palakkad this month.

     

    About Craze & Azcco Global : Craze Biscuits has broken the hegemony of a few in the baked confectionary market and has successfully launched high-quality biscuits, cookies, and baked confectionary for the consumption of people in Kerala today. The markets will soon encompass rest of South India and countries in the UAE, Saudi Arabia & Europe. Literally, Made in Kerala, Made for the World.

     

    Crazes scrumptious range comprise of goodies prepared by world-class biscuit makers and international food technologists. Their wide range of biscuits, cookies, crackers, and other baked confectionary are created using premium ingredients from Crazes top-of the- line new installation in Kerala. The first round of biscuits have already been received with great enthusiasm from the Kerala market and the wait is on for more.

     

    Azcco Global is a privately owned international trading and distribution company with many years of experience in the fields of importing and distributing. The basic function of the company is to source, market and distribute supermarket foodstuffs and beverages from both the domestic and overseas markets. Azcco Global started out as a small business in 1992 when the core business of the company at that time was supplying vegetable and small retail outlet with grocery items. The company has grown rapidly since then and now employs over 1000 people with warehouse and office space in the main economic centers of Kingdom of Saudi Arabia, Kingdom of Bahrain and State of Kuwait with the head office situated in Dubai, United Arab Emirates.

  • Sonata Watches Launches Poze: The New Statement in Trendy Timekeeping

    Sonata Watches Launches Poze: The New Statement in Trendy Timekeeping

    Sonata, a renowned name in the watchmaking, is excited to announce the debut of its newest sub-brand, Poze. Aiming to capture the essence of contemporary fashion, Poze is designed with the modern youth in mind, offering a range of watches that complement their online persona and everyday style.

     

    Poze’s first line is a celebration of style and variety, crafted to suit both men and women who are actively seeking to elevate their fashion quotient. The collection is a reflection of today’s contemporary fashion, offering timepieces that add a touch of sophistication and trendy appeal to any outfit.

     

    For men, Poze presents watches that balance the latest style trends with a sense of bold confidence, featuring designs that make a statement in any setting. The watches come in a contemporary palette of colors and finishes, ensuring there is a Poze for every moment. The selection has contemporary mix of colours and plating colours.

     

    For women, Poze presents an array of timepieces featuring elegant dials and select styles accented with delicate gemstones. Crafted with fashion and comfort in mind, these watches effortlessly accentuate any ensemble. The collection offers a rich palette of hues, from soft pastels and warm rose gold to bold, statement colors.

     

    “At Sonata, we are dedicated to bringing the latest in fashionable timekeeping to our discerning customers. With Poze, we continue this tradition by offering a range of watches that are as much about making a personal style statement as they are about timekeeping. We invite the youth to define their style statements with Poze’s stunning selection, available at price points that make fashion-forward timekeeping accessible to everyone,” says Prateek Gupta, Head of Marketing and Product at Sonata.

     

    The Poze collection stands as a testament to Sonatas spirit of innovation, bringing on-trend watches to the fore, crafted for the young and fashion-conscious. These timepieces are more than just accessories; they are the ultimate fashion complement for the youth of today, who value style and substance.

     

    Discover the stunning Poze collection and redefine your style statement at Sonata’s official website. The price range for the collection is 725/- to 1499/-.

     

    About Sonata : Sonata, the largest-selling watch brand in India from Titan Company Ltd., a TATA group company, has built its reputation on delivering great quality and outstanding value for its customers. The brand enjoys a robust annual sales volume of over 5.5 million watches, supported by a strong retail network of over 8,000 dealers nationwide. Every Sonata watch is a purchase backed by the TATA promise of excellence.

  • Casa Decor Unveils its First Flagship Store in Spectrum Mall, Noida

    Casa Decor Unveils its First Flagship Store in Spectrum Mall, Noida

    Casa Decor, the trailblazing home decor brand based in Noida, has opened its first flagship store in the vibrant heart of Noida Spectrum Mall in Sector 75. This marks a significant milestone in Casa Decors journey as it brings its extensive range of exquisite home decor products closer to its esteemed customers.

     

    Casa Decor launched its first flagship store : The new flagship store boasts a spacious and beautifully designed showroom, showcasing a stunning collection of eclectic home decor items that are bound to enhance the aesthetic appeal of homes and workspaces. From functional furniture and elegant kitchenware to charming accessories and unique wall art, Casa Decor has something for every style and budget. With an unwavering commitment to the modern homeowner, the brand elegantly marries affordability with contemporary design sensibilities.

     

    Mr. Niraj Johri, the visionary Founder and CEO of Casa Decor, expressed his enthusiasm about the new store launch, “We take immense pride in extending our footprint in Noida with our very first flagship store. This represents a significant step forward for Casa Decor in its commitment to providing affordable and top-notch home decor solutions. Our dedicated team has worked relentlessly to curate a collection that transcends trends and resonates with the essence of modern living. We eagerly await the opportunity to welcome our valued customers to our beautifully crafted store and are excited to share that more such ventures are on the horizon.”

     

    Mr. Niraj Johri, Founder & CEO at Casa Decor : The Spectrum Mall, located in Sector 75 of Noida, is a thriving hub for shoppers and homeowners alike. Ahead of the festive season Casa Decors presence in this vibrant location is certain to elevate the shopping experience for those seeking to enhance the visual appeal and comfort of their living spaces. The brands wide-ranging collection also includes decor accents, hardware, garden accessories, bathware, and solid wood furniture such as bookshelves, benches, and wall racks etc.

     

    About Casa Decor : Founded by Niraj Johri in 2008, Casa Decor is a hardware and accessories brand in the home furnishing industry. With presence in more than 14,000 locations, the brand expanded its business across the Americas and Europe. Despite its global presence, Casa Decor continues to remain true to its roots with factories in Rajasthan and Uttar Pradesh. “Casa Decor was born to provoke and celebrate a desire for beauty in our everyday lives.” Casa Decor has travelled across the different corners of India, from the lush green mountains of Kashmir to the backwaters of Kanyakumari and sand dunes of Rajasthan to the tea estates of Assam, to bring connoisseurs everywhere a wild experience of wonderfully crafted handmade products. Products that explore and allow its onlookers to experience the varied world of home furnishing that change their character from region to region.

  • Amitabh Bachchan Joins Forces with APL APOLLO PIPES as Brand Ambassador

    Amitabh Bachchan Joins Forces with APL APOLLO PIPES as Brand Ambassador

    In a momentous stride, APL APOLLO PIPES, Indias foremost structural pipes enterprise, introduces the iconic Amitabh Bachchan, fondly known as “Big B,” as their illustrious brand ambassador. Leveraging their remarkable 35-year heritage and embracing the “Make in India” ethos, APL APOLLO PIPES embarks on an ambitious journey to amplify its brand influence nationwide through this pivotal collaboration. The companys mission is to provide top-tier, cost-effective solutions to consumers, extending to a diverse array of products, including pipes, fittings, bathroom fixtures, and water storage solutions. APL APOLLO PIPES steadfastly upholds its commitment to quality and affordability.

     

    Amitabh Bachchans iconic career and numerous accolades, embodying longevity and trustworthiness, render this collaboration impeccable. Harnessing the immense fan following and global allure of this cinematic legend, APL APOLLO PIPES intends to augment its existing market supremacy while broadening its nationwide brand visibility. This two-year alliance will witness the esteemed Bollywood veteran as the face of the brand across diverse media platforms, encompassing print, electronic media, outdoor, and in-store promotional materials.

     

    Reflecting on the announcement, Mr. Sameer Gupta, Managing Director at APL APOLLO PIPES said, “The illustrious persona of Amitabh Bachchan aligns perfectly with APL Apollos commitment towards reinforcing our nation’s infrastructure backbone with the Make in India initiative. This dynamic partnership will focus on amplifying our market penetration, further reinforcing our strong local presence and contributing towards the growth of our nations infrastructure.”

     

    About APL APOLLO PVC PIPES : APL APOLLO has created a name for itself in the last 35 years as a dynamic quality-driven company with a firm eye to the future. It is the vision of the company to provide premium quality products to its consumers at affordable prices, be its pipes & fittings, or bathroom fittings or water storage solutions; APL APOLLO has consistently delivered on that promise.

     

    With Six manufacturing plants at Dadri and Sikandrabad (UP), Ahmedabad (Gujarat), Tumkur (Karnataka) & Raipur (Chhattisgarh) in which we have production capacity of *1,30,000 MTPA, APL APOLLO has created a Pan-India presence with over 1000+ channel partners and over 10,000+ customer touch points. At present, with 2500+ SKUs in its portfolio, APL APOLLO has the widest range of products available in the Indian market.

     

    As the leading PVC pipe manufacturer in India, APL APOLLO has an impressive list of happy and satisfied clients, both in the private and public sector, who appreciate the company’s commitment to quality and its efficient distribution and supply networks. In its client portfolio, APL APOLLO has several top industry leaders including public and private real estate developers, water supply and sewerage boards, construction companies, electricity generating plants, etc.

     

    APL APOLLO has gone from strength to strength in terms of its production capacity and has achieved an impressive growth rate. Currently, the company has a production capacity of *1,30,000 MTPA and it has shown a 29% 5-year revenue CAGR. Despite such accelerated growth, the company is not one to rest on its laurels and continually aims to become better by introducing the best manufacturing and business practices. APL APOLLO is an ISO certified company and hopes to achieve and maintain the highest level of customer satisfaction.

  • Pat Cummins Announced as the Brand Ambassador for Carrera Eyewear

    Pat Cummins Announced as the Brand Ambassador for Carrera Eyewear

    Carrera Eyewear, a part of the Safilo Group, one of the eyewear industrys key players, the iconic eyewear brand synonymous with pioneering design and outstanding quality – is proud to announce the appointment of Pat Cummins – Australian Test and One Day International Cricket Captain – as its Brand Ambassador.

     

    Pat Cummins is much more than just one of Australia’s greatest sportspeople, he embodies the Carrera spirit of continuously defying themselves and proudly approaching life standing out from the crowd. With an impressive career in international cricket that has seen him rise to the top of the sport, Pat is a perfect match for Carreras commitment, blending contemporary lifestyle and sport attitude.

     

    “We are thrilled to welcome Pat Cummins to the Carrera family,” says Alberto Macciani, Safilo Global Head of Home Brands & Communication. “Pat has some incredible achievements in cricket, and he greatly embodies the Carrera DNA, always taking action for what he believes on and off-field. Carrera is globally recognized as one of most iconic eyewear brands with a contemporary and stylish approach, and we believe Pat Cummins demonstrates these qualities perfectly.”

     

    Pat Cummins has long been a fan of the brand and will be featured prominently in Carreras upcoming campaigns in key countries showcasing the latest optical and sun Collections. “Im honoured to be joining the Carrera family as Brand Ambassador and I’m excited to be in partnership with a brand that not only offers exceptional quality but is a globally recognised brand with a strong heritage and outstanding style. Moreover, I feel great in my Carrera’s!” said Pat Cummins.

     

    The campaign will commence in this month, to coincide with the 2023 ICC Cricket World Cup. As part of the campaign, Pat Cummins will be featured wearing a selection of Carrera optical and sunwear styles.

     

    About Carrera : Carrera is the flagship brand of Safilo Group, Italy. Synonymous with pioneering design and outstanding quality – Carrera is a statement brand since 1956 for people who live by their own rules, continuously defying themselves and proudly approaching life standing out from the crowd. Carrera Collection is composed by three main product families: CARRERA FLAG, the boldest expression of Carrera inspired by the archives with an eye on fashion and always one step ahead, CARRERA SIGNATURE, the brands evolution combining classic shapes with a dash of urban lifestyle and CARRERA ACTIVE reinterpreting the brands roots in sport with a street style attitude.