Asia Press Agency

Tag: Business

  • Mumbai Indians extend Mighty Indians IP with 3D Webisodes and More

    Mumbai Indians extend Mighty Indians IP with 3D Webisodes and More

    Mumbai Indians today announced the launch of Season 2 of Mighty Indians with an all-new slate of 20+ 3D webisodes, expanding the animated superhero universe built around the franchise’s iconic players.

     

    The rich character assets and visual storytelling are translating to commercial partnerships across product categories such as toys, apparel, school supplies, publishing and collectibles. Early prototypes of merchandise have received an enthusiastic response, and formal brand collaborations are being explored.Building on the momentum and widespread fan engagement from Season 1, the IP returns with richer storytelling, high-quality 3D animation, and deeper character arcs – all brought to life by Green Gold Animation, India’s leading animation studio and creators of Chhota Bheem.

     

    Created by Mumbai Indians in partnership with Burman Sports, the exclusive commercial and production rights holders, and Green Gold Animation, Mighty Indians transforms star cricketers Rohit Sharma, Hardik Pandya, Jasprit Bumrah, Suryakumar Yadav, Tilak Varma, Deepak Chahar, Will Jacks, and Trent Boult into a team of animated superheroes, each with a unique origin story, power, and purpose.With over 47.5 million views generated through 20+ episodes, promos, and short-form edits across formats, Mighty Indians has grown into one of the most-watched and talked-about crossover IPs in Indian sports entertainment.

     

    To create an impact on-ground, 12-foot superhero statues of the Mighty Indians players were installed at Mumbai Airport Terminal 2 for the duration for IPL 2025, reaching over 85,000 travellers daily.What began as an animated series has embedded itself into cricket culture. From YouTube screens to towering airport installations to merchandise, Mighty Indians is no longer just content – it’s becoming part of how fans and families experience the spirit of cricket and storytelling in a new, more imaginative way.

     

    A Mumbai Indians Spokesperson commented, “Mighty Indians is more than an animated series – it’s an extension of our philosophy to engage fans beyond the boundaries of the cricket field. With Season 2, we are expanding this universe through immersive 3D storytelling and richer stories. It reflects the spirit of the Mumbai Indians and brings it alive in a way that resonates with young audiences and families alike.”

     

    “This has been one of the most creatively fulfilling projects we’ve ever worked on,” said Rajiv Chilaka, Founder and CEO of Green Gold Animation.

     

    “We’ve built some of India’s most beloved characters, but Mighty Indians gave us the chance to blend cricketing icons with mythic storytelling and create something that has both local heart and global potential.” Shiv Burman, Founder of Burman Sports, added, “We used to watch cricket in a linear way – match days on television, and that was it. But today’s kids have countless options competing for their attention, and if we want cricket to stay relevant to them, we have to meet them where they are. Mighty Indians is our way of doing just that by combining the power of sports heroes with the universal appeal of animation. It’s a format that not only entertains but builds long-term emotional connection with the next generation of fans. We’re already working with licensing partners to create merchandise, and multiple discussions are underway with brands looking to connect with children and families by leveraging the might of Mumbai Indians through this IP.

     

    “Mighty Indians is no longer just a piece of content. It is a platform for cricket, for imagination, and for the next generation of Indian storytelling.Because in this universe, anyone can be mighty.

  • Transparency in Personal Loan Fees and Charges : What You Should Know

    Transparency in Personal Loan Fees and Charges : What You Should Know

    Personal loans have emerged as a popular choice for individuals seeking quick access to funds for a diverse range of reasons. Many financial institutions these days offer collateral-free personal loans, at competitive interest rates, making them easily accessible for people from all walks of life. However, with the convenience of these loans comes the importance of understanding the associated fees and charges. To ensure informed decision-making, borrowers should be aware of the factors that determine the fees and charges of personal loans.

     

    Things to Understand About Personal Loan Fees and Charges

    Discussed below are a few things that applicants must understand about the interest rates, and fees and charges of personal loans to make an informed borrowing decision.

     

    1. Interest Rates :

    Annual Percentage Rate (APR) : The APR represents the total cost of borrowing, including interest and other fees. Compare APRs from different lenders to identify the most affordable option.

     

    2. Processing Fees :

    One-Time Charge : Processing fees are typically a one-time charge levied by lenders to cover administrative costs associated with processing the loan application.

    Percentage of Loan Amount : Depending on the financial institution’s policies, processing fees can often be expressed as a percentage of the loan amount.

     

    3. Prepayment Charges:

    Penalty for Early Repayment: Some loan providers may impose prepayment or foreclosure charges if you decide to repay the loan before the scheduled term. Discuss with your loan provider to gain a holistic picture of these charges.

    Check for Waiver Options: Enquire about any waiver options or conditions for prepayment charges.

     

    4. Late Payment Fees :

    Penalty for Missed Payments: Late payment fees are incurred when you fail to make a payment on the due date.

    Impact on Credit Score: Late payments can negatively impact your credit score. Enable auto-debit options to avoid late payments and therefore, negatively affecting your credit score.

     

    5. Other Charges :

    Documentation Charges: These fees may be charged for document verification and processing.

    Stamp Duty: In some jurisdictions, stamp duty may be applicable on loan agreements.

     

    Conclusion :

    By understanding the various fees and charges associated with personal loans, borrowers can make informed decisions and choose the most suitable loan option for their financial needs. With personal loans becoming increasingly simple to apply and be sanctioned for, understanding the fees and charges associated with them is non-negotiable. Comparing the loan products from different lenders can help you make a wise choice and apply for the loan that suits your financial profile the best.

  • Bain & Co.: M&A Activity Maintains Strong Momentum

    Bain & Co.: M&A Activity Maintains Strong Momentum

    Mergers and acquisitions (M&A) in India continued to maintain strong momentum in 2023, outperforming most of the past decade, according to a report by consultancy firm Bain & Co. Despite a global slowdown in M&A activity, Indian companies executed over 90 deals worth approximately $32 billion in 2023, demonstrating resilience and robust deal-making. This performance was slightly below the exceptional numbers recorded in 2022 when 109 deals valued at $118 billion were executed.

     

    Bain & Co.’s India chairman, Karan Singh, attributes this sustained momentum to the availability of attractive opportunities, favorable policies, and heightened activity in sectors with structural tailwinds. Over the past 18 months, one in every three deals in India was observed in sectors such as renewable energy, infrastructure, logistics, and manufacturing.

     

    For 2024, the outlook remains optimistic, with more than 80% of respondents in Bain & Co.’s annual M&A Practitioners’ Outlook Survey anticipating a continuation or an increase in deal activity. Market sentiment is bullish, and dealmakers expect positive trends to persist across various sectors.

     

    Vikram Chandrashekhar, a partner at Bain & Co., notes that in healthcare, for example, deal volumes have consistently grown over the past five years, and the momentum is expected to continue in 2024. He emphasizes the importance of disciplined diligence in the competitive market, stating that it can provide an edge in winning deals and setting the stage for value creation.

     

    Mid-market acquirers with up to $1 billion in revenue played a significant role in M&A transactions in 2023, accounting for nearly half of the deals. These mid-sized companies sought acquisitions to strengthen their market positions. Indian conglomerates also pursued acquisitions to reshape their portfolios and create new avenues for growth.

     

    Reliance Retail, for instance, made strategic acquisitions, including beverage brand Raskik and footwear and apparel retailer V Retail, along with a 51% stake in actor Alia Bhatt’s kidswear brand Ed-a-Mamma. Similarly, Aditya Birla Group’s agrisciences company PI Industries ventured into pharmaceuticals with global acquisitions.

     

    Globally, M&A activity faced headwinds in 2023, with a 15% decline to $3.2 trillion, the lowest in a decade. Factors such as high-interest rates, regulatory scrutiny, and mixed macroeconomic signals led dealmakers to adopt a cautious approach. However, the report suggests that 2024 holds promise, with companies eyeing assets that did not come to market in the previous year.

     

    Les Baird, a global partner at Bain & Co., highlights that a need for liquidity will motivate some sellers, while others will divest assets to reshape their portfolios. As interest rates stabilize, it is expected that the logjam in M&A markets will break, leading to increased competition for assets.

     

    India’s M&A landscape has displayed resilience and strength, bucking the global trend of a slowdown. The outlook for 2024 remains positive, driven by a variety of sectors and a favorable market sentiment that positions India as a key player in the global M&A landscape.

  • Ayodhya Ram Mandir Ceremony Expected to Boost Business

    Ayodhya Ram Mandir Ceremony Expected to Boost Business

    The upcoming pran pratishtha ceremony at the Shri Ram Mandir in Ayodhya on January 22 is not just a religious event but is also expected to have a substantial economic impact, with the Confederation of All India Traders (CAIT) estimating that it could generate business worth ₹1 lakh crore across the country.

     

    Praveen Khandelwal, the National Secretary General of CAIT, emphasized that the ceremony holds great significance for people across various sections of society, leading to increased economic activities associated with the event. According to Khandelwal, the faith and trust of the people are playing a crucial role in fostering the creation of new businesses based on traditional economic systems.

     

    The business revenue projection of ₹1 lakh crore is based on feedback received from trade associations in 30 cities across different states. Trade associations are actively participating in organizing various events and activities in the run-up to the consecration of the Ram temple. Approximately 30,000 different programs, including market processions, Shri Ram Chowki, Shri Ram rallies, Shri Ram Pad Yatra, scooter and car rallies, and Shri Ram assemblies, are being organized across the country.

     

    Traders are making extensive preparations to meet the additional demand generated by the enthusiasm and excitement surrounding the event. Markets are witnessing a surge in demand for items such as Shri Ram flags, banners, caps, t-shirts, and printed kurtas featuring the image of the Ram temple. Moreover, the demand for models of the Ram Mandir has seen a rapid increase, with expectations that over 5 crore models will be sold across the country. Small manufacturing units in various cities are working tirelessly to meet this demand.

     

    The significance of the Ayodhya Ram Mandir event is not limited to economic considerations alone. It represents a momentous occasion for millions of people, and the preparations and celebrations extend beyond business transactions. More than 200 major markets, along with numerous smaller markets in the national capital, are expected to witness vibrant displays of Shri Ram flags and decorations in the coming week.

     

    In addition to economic activities, cultural programs are planned in several markets in Delhi, featuring performances by folk dancers and singers from Vrindavan and Jaipur. This blend of cultural and economic activities highlights the multifaceted impact of the Ayodhya Ram Mandir event on communities across India.

     

    CAIT’s estimate of ₹1 lakh crore in business generated by the ceremony underscores the immense scale and significance of the event. It reflects not only the religious and cultural fervor surrounding the consecration of the Ram temple but also the economic opportunities and activities that such events can stimulate. As people from various regions actively participate in the celebrations, the economic impact is expected to extend across a wide range of sectors.

     

    The anticipation of increased economic activities in connection with religious and cultural events is not unique to the Ayodhya Ram Mandir ceremony. Similar phenomena are observed during various festivals and religious gatherings, where the heightened demand for specific products and services contributes to a temporary economic surge. Businesses catering to religious and cultural sentiments often witness increased sales and engagement during such occasions.

     

    The role of trade associations and local businesses in organizing and participating in the festivities further emphasizes the symbiotic relationship between cultural celebrations and economic activities. By actively preparing for and contributing to the events surrounding the Ayodhya Ram Mandir, these entities play a vital role in channeling the economic benefits to various stakeholders.

     

    The estimated business worth ₹1 lakh crore associated with the pran pratishtha ceremony at the Shri Ram Mandir in Ayodhya underscores the profound impact of cultural and religious events on economic activities. The convergence of religious fervor, cultural celebrations, and economic opportunities creates a unique dynamic that is characteristic of such significant occasions. As the nation eagerly awaits the consecration of the Ram temple, the economic ripple effects are poised to be felt across various sectors, contributing to a momentous and multifaceted event in India’s cultural and economic landscape.

  • Key Factors Contributing to the Rise in Gold Prices in India

    Key Factors Contributing to the Rise in Gold Prices in India

    The surge in gold prices across India raises questions about what is driving this upward trend. Several key factors contribute to this ongoing rise, impacting the gold rate in India. Given these factors, staying informed about the gold rate in India becomes crucial. Individuals looking to invest, purchase gold jewellery, or apply for a gold loan, need to monitor these fluctuations for informed decisions, ensuring they make the most of their investments in this precious metal.

     

    Here is a list of key factors that impact the gold rate :

    Global market dynamics : Gold prices are directly influenced by global economic conditions and geopolitical tensions. In times of uncertainty, gold becomes a safe investment, increasing its demand and price. These global fluctuations significantly impact the gold rate in India.

     

    Currency fluctuations : As gold is priced in US Dollars worldwide, shifts in the Indian Rupee against the Dollar affect domestic gold rates. A weaker Rupee leads to higher gold prices in India, while a stronger Rupee can lower them. This ongoing currency fluctuation affects the gold rate today in Pune and other Indian cities.

     

    Demand and supply dynamics : Indias substantial interest in gold, not only as jewellery but also as an investment, drives its demand. During festive seasons and special occasions, the demand for gold surges, leading to increased prices. This heightened demand influences the gold rate in India.

     

    Production costs : Rising expenses in mining and extraction prompt producers to adjust gold prices to cover these costs. Consequently, the gold rate across India fluctuates.

     

    Economic conditions : The economic status, both globally and within India, influences peoples purchasing power and investment choices. A strong economy often leads to higher gold prices due to increased demand, while economic instability or uncertainties also impact gold rates due to its safe haven appeal.

     

    Tracking the current gold rate in India :

    Staying informed about the current gold rate in India is essential for making informed decisions regarding gold purchases and investments. Whether one is looking to purchase gold jewellery for a special occasion or contemplating gold as an investment, Monitoring the gold rate is not just crucial for those looking to buy gold jewellery; it is also important for those considering gold loans.

     

    Their gold assets can serve as a valuable resource in times of financial need. By staying informed about the gold rate, individuals can gain the ability to accurately assess the current value of their gold, enabling them to determine the loan amount they can secure against it. Empowered with this knowledge, individuals can make informed decisions, capitalise on favourable opportunities, and confidently access the funds they require through a gold loan.

  • Nippon Paint India Announces Acquisition of VIBGYOR Paints and Chemicals

    Nippon Paint India Announces Acquisition of VIBGYOR Paints and Chemicals

    Nippon Paint, the leading paint and coatings company in Asia today announced the 100% acquisition of VIBGYOR Paints and Chemicals Pondicherry, a major supplier of paints and coatings in South India. Through the strategic acquisition, Nippon Paint will gain a strong foothold in the growing industrial coatings portfolio especially focusing on Indian Railways.

     

    After this acquisition, VIBGYOR Paints and Chemicals Pondicherry, with its established reputation and expertise in supplying high-quality paints to Indian Railways, will become a division of Nippon Paint India, leveraging its resources and reach to further its growth and market leadership. As part of the acquisition, the key members of the VIBGYOR team will join Nippon Paint as employees, ensuring a seamless transition and the retention of valuable industry expertise within the Nippon Paint India family.

     

    Commenting on the acquisition, Sharad Malhotra, Director and President (Automotive Refinishes), Nippon Paint India, said, “The acquisition of VIBGYOR Paints and Chemicals marks a step forward in our India growth strategy. Besides helping us gain a strong foothold in the Indian Railways, this acquisition also enables us to expand our commercial vehicles and industrial paints business in the country. We welcome the VIBGYOR team to the Nippon Paint family!”

     

    VIBGYOR Paints and Chemicals Pondicherry, is a growing and significant player in the Indian paint market. The company has a robust track record of supplying paints to Indian Railways and its associated coach, wagon, and allied manufacturing companies. It is reputed for its excellent products and customer service. Vibgyor’s manufacturing unit is strategically located in Ranipet, Tamil Nadu and has sufficient production capacity to meet the growing industrial demand. Vibgyor also boasts of making several innovative products that enhance the aesthetic and functional performance of paints for its customers. By becoming a division of Nippon Paint India, Vibgyor will gain access to Nippon Paint’s technology, supply chain and marketing capabilities which can further consolidate its position as a leading paint brand in India.

  • The Top 5 Best Places to Work in India for 2023

    The Top 5 Best Places to Work in India for 2023

    Novo Nordisk Global Business Services (GBS), OneMagnify, Novo Nordisk India, Bi3 Technologies, and MoneyGram have been ranked as the top 5 best places to work in India for 2023 according to the annual prestigious Best Places to Work certification program. Best Places to Work is an international certification program, considered the Platinum Standard in identifying and recognizing top workplaces around the world, providing employers the opportunity to learn more about the engagement and the satisfaction of their employees and honour those who deliver an outstanding work experience with the highest standards regarding working conditions.

     

    Novo Nordisk GBS secured the top position followed by Onemagnify, a multidisciplinary marketing and communications company. Novo Nordisk, an affiliate of the global pharma company came in the third position, followed by Bi3 Technologies and MoneyGram. The key factors that differentiated these Best Employers included their marked willingness and agility to encourage diverse ideas and implement new initiatives to ultimately enhance the employee experience.

     

    In a statement from John Dawber, Corporate Vice President and Managing Director, Novo Nordisk GBS, shared, “When colleagues, leaders, and internal stakeholders unite under a common purpose, magic happens. We could not be prouder that Novo Nordisk Global Business Services has been recognized as the #1 Best Place to Work in India. This is a perfect crescendo as we complete our centenary year as Novo Nordisk, and our 16th year in Bangalore as Novo Nordisk GBS. I am sure our founders would also be proud that we are carrying forward their values here in India.”

     

    Despite the challenges faced globally around employee turnover and declining engagement levels, the average level of engagement of the top-performing companies in India is 82% and this is something to be proud of. These companies succeeded in creating an engaging culture that prioritizes employees voices, values, and performance.

     

    Every year in India, the program partners with many organizations, across different industries, to help them measure, benchmark, and improve their HR practices, and use data-driven insights to add value, enhance agility, and increase organizational effectiveness.

  • Forbes Names Joy Alukkas as India’s Richest Jeweller

    Forbes Names Joy Alukkas as India’s Richest Jeweller

    Joy Alukkas Group proudly announces that the companys Chairman, Mr. Joy Alukkas, has steadily climbed up the ranks to reach the 50th spot in ‘Forbes List of India’s 100 Richest 2023’. As the only jeweller from India on this prestigious list, Mr. Joy Alukkas displayed an outstanding performance that surpassed even listed peer groups in the industry.

     

    Mr. Joy Alukkas was instrumental in revolutionising Indian jewellery sector. His pioneering and groundbreaking concepts such as multiple store retail, organized retailing operations, and large format stores have transformed the business landscape of the Indian jewellery sector globally, where it had been fragmented and predominantly family run stores.

     

    Indias jewellery market size is projected to grow from US$76.77 billion in 2023 to cross US$100 billion by 2027. According to FY 2022 data, 38% of the Indian jewellery market now falls under the organized sector-a testament to Mr. Joy Alukkas impact-which is projected to rise to 47% by FY 2026.

     

    Besides being a leader in the industry and an innovative game-changer, Mr. Joy Alukkas is celebrated for his inherent qualities as a lifelong learner and a contrarian. These traits have contributed significantly to his success-emphasized by endeavours like opening the Worlds Largest outlet in Chennai, offering a Rolls Royce car as giveaway in promotion and entering new markets like UK, USA and the Far East.

     

    Mr. Joy Alukkas embodies decisiveness in his strategy, without succumbing to analysis paralysis. He had successfully navigated the business through major global events like the 2008 Global Financial Crisis and the 2020 pandemic.

     

    He has improved his ranking from 69th in the previous year to 50th this year in the Forbes India’s Richest List-mere proof of the exceptional performance of the brand Joyalukkas and its consistent growth in turnover and profitability.

     

    Affectionately known as the “Worlds Favourite Jeweller”, this milestone deserves its celebration. He continues to enrich Indias jewellery industry and leaves an indelible mark on the global front.

     

    About Joyalukkas : Joyalukkas is an ISO certified multi-national jewellery group. Alukkas Jewellery branched out into a new brand named Joyalukkas. An organization that started as a small jeweller in Thrissur, has flourished into an entity and today Joyalukkas group has 160 Showrooms across 11 countries with more than 9000 employees. Within the span of a short period, Joyalukkas Group has become the trusted jewellery partner for 10 million customers across the world and have created 1 million exclusive designs. Joyalukkas is a well-known jewellery brand and business that has established itself as one of the market leaders, building the foundation for the next level of growth.

  • Stories of Hope: Kauvery Hospital Alwarpet’s Heart and Lung Transplants are a testament to Lives Saved by Organ Donation

    Stories of Hope: Kauvery Hospital Alwarpet’s Heart and Lung Transplants are a testament to Lives Saved by Organ Donation

    In a heart-warming thanksgiving to families and organ donors on “Organ donation day” Kauvery Hospital Alwarpet showcased the profound transformations brought about by their recent series of successful heart and lung transplants, made possible by the life-saving impact of altruistic deceased-donor organ donation. These compelling stories underscore the vital role of organ donation in bestowing renewed life to individuals grappling with critical heart and lung conditions.

     

    The hospital brought together their last five transplant recipients this year to highlight the impact of both the generosity of organ donation and the expertise of medical professionals on the lives of five individuals:

     

    A 63-year- aged businessman suffered a massive heart attack, had an out-of-hospital cardiac arrest and was revived by the timely intervention of paramedics. Subsequently he underwent advanced treatments, including revascularisation while on ECMO support. As he had persistent non-viability of his heart muscles due to the massive heart attack, he was listed for a heart transplant, and continued on ECMO. He received a matched organ within 2 weeks of being on the list. Today, he is not only living independently, but is also back to his work and reclaiming his active life.

     

    A 52 year old homemaker who has been battling scleroderma, lung fibrosis and severe pulmonary hypertension since 2014 was seen by us because of worsening despite being on 8 litres of oxygen and BIPAP support. She received a matched bilateral lung transplantation at Kauvery Hospital Alwarpet and has now overcome these challenges. She is now enjoying her independence and taking charge of her familys responsibilities, including planning her sons wedding.

     

    A 36-year old IT professional who was unable to go to work due to severe heart failure caused by dilated cardiomyopathy; he needed home-based Milrinone infusion for preserving his kidney and liver functions. Thanks to our dedicated team, he underwent a heart transplant and made a remarkable recovery. He has resumed work and moved back to his native place and is eagerly looking forward to expand his family.

     

    A 52 year-old mother and homemaker with familial interstitial lung disease (ILD), was battling admissions for worsening lung disease, severe pulmonary hypertension and right ventricular dysfunction. She had lost her elder sister to ILD. After a bilateral lung transplant she regained her health through meticulous care and is now joyfully looking forward to going to Ooty and meeting her extended family during her sons wedding.

     

    A young mother was battling worsening lung failure due to lung fibrosis for the last five years was seen by us. She had high-level antibodies against donor lungs, severe pulmonary hypertension and economic constraints, being a single mother who was now unable to work. Kauvery Hospitals actively raised funds for her transplant. Kalaipuli Thanu was generous with a grant of 5 lakhs for her care. She has recovered well from her transplant and is now back to caring for her 8-year-old daughter, embracing life with newfound energy and vigour.

     

    Dr. Srinivas Rajagopala, Director, Transplant Pulmonology & Lung Recovery Unit at Kauvery Hospital Alwarpet, emphasizes the paramount role of organ donation, stating, “Our success stories in heart and lung transplants underscore the remarkable impact of organ donation on individual lives. We have highlighted our recent human stories but certainly, we have a large number of patients now doing well years after their heart and lung transplant. It is a modern miracle that depends on the selflessness of donors and their families and the expertise of medical teams.

     

    A transplant journey involves a close partnership between patients and their families and our multidisciplinary team at every step of the way. Apart from our surgical and medical specialists, our highly-trained dedicated transplant nurses, rehabilitation team, nutritionists, coordinators and allied support staff play a vital role in the success of any transplant. Our team, helped by the state-of-the-art infrastructure, provides comprehensive and life-long support to our transplant patients, answering their queries every day and nudging them to do their follow tests.”

     

    Dr Aravindan Selvaraj, Co-Founder and Executive Director, Kauvery Hospital, reinforces the importance of organ donation, saying, “These heart-warming stories reflect the lifesaving potential of organ donation. The act of organ donation gives a second chance to live, and transforms lives significantly. The Heart and Lung Transplant team at Kauvery Hospital led by Dr Kumud Kumar Dhital, Program Director Heart & Lung Transplantation, comprises highly qualified transplant surgeons, cardiologists, pulmonologists, anaesthetists and intensivists, transplant nurses, perfusionists, coordinators, physician assistants and other multi-disciplinary colleagues right from pre-operative to post-operative care. Transplants saves lives.”

  • Cult fit Launches Evolve Yoga, A New Frontier in Fitness and Wellness

    Cult fit Launches Evolve Yoga, A New Frontier in Fitness and Wellness

    Cult.fit, India’s leading health and fitness brand, today announced the launch of Evolve Yoga, a new evidence-based, transformative yoga format designed to enhance flexibility and mobility. Along with Dance Fitness, Strength & Conditioning, Boxing, Burn, and HRX, this addition further establishes Cult.fit’s positioning of being Indias largest and most holistic fitness brand.

     

    Evolve Yoga : Evolve Yoga offers a revolutionary adaptation to the age-old practice of yoga. Based on extensive research and study of movement, it combines traditional yoga poses with the use of a yoga wheel, a versatile prop that provides assistance in stretching, honing flexibility, and improving balance. It also facilitates the opening of the chest, shoulders, and hips. This makes it invaluable for beginners as well as seasoned students looking to deepen their current practice.

     

    Each Evolve Yoga session is expertly designed to last 50 minutes, and features a holistic blend of centering dynamic warm-ups, meticulously crafted sequences, varied yoga poses, breathing techniques and savasana. Moreover, the wheel is just one of the props that will enhance the yoga practice as well as help in effectively performing these sequences and poses. In the coming future, more such props will be introduced to the program.

     

    “Evolve Yoga is designed to improve flexibility, breath control and help people recover from intense workouts much more efficiently,” said Rishabh Telang, Fitness Expert, cult.fit. “The usage of props make it easier to get into poses that are otherwise challenging, thereby making the new format very accessible for members who prefer lifting weights or dance fitness as a preferred form of workout.”

     

    “As new audiences embrace yoga, there is a need for evolution and adaptation of the art to address for relevance. India continues to be at the forefront of advancing the ancient practice and taking it to new dimensions,” stated Porko Elango, Business Head of cult.fit. “Integrated with specially designed props, Evolve Yoga represents a transformative approach that improves the practitioners well-being with a focus on breathing and flexibility, while also aligning seamlessly with the brands vision of making fitness easy and enjoyable. With this format launch and our upcoming initiatives, we continue to be deeply committed to providing our members a holistic experience with a wide variety of workout formats.”

     

    Evolve Yoga is currently available in four cities: Bangalore, Hyderabad, Delhi, and Mumbai. Classes are currently conducted in 22 centers, and by the end of September, the format will be made available to 70 centers.

     

    About Cure.fit : Curefit Healthcare Pvt. Ltd. is India’s largest fitness company. Founded in 2016 by Mukesh Bansal and Ankit Nagori, Curefit offers a comprehensive range of fitness services and products through its two brands, cult.fit and cult.sport. With a mission to make fitness fun, easy and accessible, Cult.fit offers group workouts, online classes, sports facilities, and personalized solutions at fitness centers & partner gyms across the country.

     

    By adopting innovative subscription-led revenue models and employing cutting-edge technological interventions to cultivate healthy habits, cult.fit has emerged as the go-to destination for fitness enthusiasts across the country. cult.sport focuses on simplifying health and well-being by offering smart fitness products tailored to the everyday athlete. The cult.sport product range is thoughtfully designed to deliver the ultimate workout experience, featuring high-quality sportswear, versatile at-home workout equipment, bicycles, and nutraceuticals.

  • CHOSEN by Dermatology Unveils Peptide Therapy Intense Repair Creme, A Breakthrough in Prejuvenation Skincare

    CHOSEN by Dermatology Unveils Peptide Therapy Intense Repair Creme, A Breakthrough in Prejuvenation Skincare

    Leading skincare brand CHOSEN by Dermatology is proud to introduce its latest innovation, Peptide Therapy Intense Repair Creme. This multifunctional face moisturizer is poised to revolutionize prejuvenation, offering a comprehensive solution for youthful, radiant skin.

     

    Harnessing the power of 5 potent active ingredients, Peptide Therapy Creme contains a remarkable 97.9% natural content. At its core are the key ingredients Oligopeptide I and Hyaluronic acid, supported by the nourishing qualities of Kalahari melon seed oil, Meadowfoam seed oil and plant Squalane.

     

    Oligopeptide I, an epidermal growth factor, propels skin healing and regeneration, while Hyaluronic acid ensures deep hydration. Kalahari melon seed oil, Meadowfoam oil, and plant Squalane team up to maintain the skins barrier and delay photoaging.

     

    “Were excited to offer Peptide Therapy Intense Repair Creme, a skincare masterpiece that encapsulates the benefits of 5 potent ingredients in one product, showcasing our commitment to holistic beauty,” says Revanth Gururaj, Product Expert, CHOSEN by Dermatology. “This product exemplifies our commitment to innovative, effective, and holistic skincare solutions,” he added.

     

    The luxurious, creamy texture of Peptide Therapy Creme delivers a unique bouncy and spongy sensation upon application. Visible results of skin healing are apparent in just one week, post-laser procedures or chemical peels. Furthermore, it proactively prevents premature ageing, including fine lines and wrinkles, while giving a firming and lifting effect, with clinically proven results in 12-14 weeks of use.

     

    Peptide Therapy Creme is now available for purchase, inviting all skincare enthusiasts to experience the next level of prejuvenation.