Asia Press Agency

Category: SOCIAL

  • Truecaller Introduces Scamfeed : A User-Powered Defense Against Scams

    Truecaller Introduces Scamfeed : A User-Powered Defense Against Scams

    Truecaller, the world’s leading global communication platform, is thrilled to unveil Scamfeed, a powerful new feature designed to connect users in the fight against digital fraud through the strength of shared experience.

     

    Embedded directly within the Truecaller app, Scamfeed is a dynamic user-generated content stream where users can report, discuss, and stay informed about the latest scams as they unfold. More than just a feed, it’s a digital support network for anyone who has encountered fraud or narrowly avoided becoming a victim. Additional detailed information on how to spot scams, how to protect yourself and how to report scams can also be accessed via the dedicated website: www.truecaller.com/scam-alert

     

    Scamfeed serves as an early warning system powered by the very people scammers target. It allows users to quickly check if others have reported similar suspicious messages or calls, learn the red flags associated with new fraud types, and gain confidence in identifying and ignoring malicious attempts.

     

    “The power of community is paramount in the fight against scams,” said Tonmoy Goswami, Product Director of New Initiatives at Truecaller. “Scamfeed harnesses the collective vigilance of millions of Truecaller users in India. By providing a safe space to share real experiences and warnings, we empower people to stay ahead of fraudsters, learn from each other, and ultimately protect themselves and their loved ones. It embodies our commitment to making communication smarter, safer and more efficient.”

     

    Whether it’s phishing attempts, impersonation, dating app scams, or financial fraud, Scamfeed welcomes all stories. Users can post anonymously if they like and engage through threaded comments, rich media, and seamless sharing to external platforms like WhatsApp. It’s the fastest, most authentic source for real-time scam updates powered entirely by the community.

     

    Scamfeed also brings long-term strategic value to Truecaller. By nurturing a tight-knit, trust-based community around safety and transparency, Truecaller is fostering brand loyalty, user advocacy, and sustained engagement.

     

    In a time when digital threats are constantly evolving, Truecaller is taking a bold step forward by turning its millions of users into its greatest line of defense. Scamfeed isn’t just a feature; it’s a movement. Scamfeed is now live on the Truecaller app and available to users in India, to be rolled out globally in the months to come.

     

    About Truecaller

    Truecaller is an essential part of everyday communication for over 450 million active users, with more than a billion downloads since launch and close to 56 billion unwanted calls identified and blocked in 2024 alone. The company is headquartered in Stockholm since 2009 and has been publicly listed on Nasdaq Stockholm since October 2021

  • Reviving Bengaluru’s Water : The Art of Living Signs a Groundbreaking Tripartite MoU for the City’s Lifeline

    Reviving Bengaluru’s Water : The Art of Living Signs a Groundbreaking Tripartite MoU for the City’s Lifeline

    Bengaluru, a city once renowned for its abundant lakes and natural water systems, is facing an escalating water crisis. Rapid urbanisation, erratic rainfall patterns, and over-extraction of groundwater have pushed the region into a precarious situation. Addressing this urgent challenge, a transformative partnership was forged on the 20th of March between the Rural Development & Panchayat Raj Department (Govt. of Karnataka), ITC Ltd., and The Art of Living Social Projects to rejuvenate the South Pennar River Basin.

     

    The MoU is set to bring sustainable water conservation and recharge solutions to Bengaluru Urban, Bengaluru Rural, Kolar, and Chikkaballapur. By combining scientific interventions, community participation, and government support, this project aims to revive depleting groundwater levels, enhance water availability, and create long-term rural livelihoods.

     

    A Multi-Pronged Approach to Water Security

    • Replenishing Groundwater

    One of the core objectives of this initiative is to construct water conservation and recharge structures that capture rainwater and direct it back into the earth. This will restore aquifers, reduce dependence on external water sources, and mitigate the impact of droughts.

    • Scientific Water Management: Managed Aquifer Recharge (MAR)

    Through the Managed Aquifer Recharge (MAR) technique, this project will scientifically enhance groundwater availability. MAR involves systematically directing surface water into underground reservoirs, ensuring that rainwater is stored efficiently and remains accessible even during dry months.

    • Empowering Rural Communities

    Sustainable water management goes hand in hand with economic upliftment. Under this initiative, employment opportunities will be created through MGNREGA (Mahatma Gandhi National Rural Employment Guarantee Act), enabling rural communities to earn livelihoods while actively participating in environmental restoration.

    • Community-Led, Sustainable Impact

     

    Water conservation is most effective when communities take ownership. This project will focus on capacity building, training local stakeholders, and involving villagers in long-term water stewardship. By encouraging awareness and participation, this initiative ensures that its impact extends far beyond infrastructure – creating a culture of water conservation for generations to come.

     

    A Model for Sustainable Water Management

    This collaboration between government leadership, corporate responsibility, and water conservation expertise serves as a model for large-scale water conservation efforts. By integrating policy support, scientific advancements, and community-driven action, the South Pennar River Basin rejuvenation is set to secure water for the community while creating a ripple effect of environmental and socio-economic benefits. This initiative holds the potential to inspire more such partnerships across India, ensuring that water – one of our most precious resources – is safeguarded for future generations.

     

    About The Art of Living Social Projects

    The Art of Living, a global non-profit organisation dedicated to peace, well-being, and humanitarian service founded in 1981 by the world-renowned humanitarian and spiritual leader Gurudev Sri Sri Ravi Shankar, collaborates with various organisations and the Government of India to combat water scarcity through numerous water conservation projects.

  • Media Strategist Nikhil Singhal Honored with Uttar Pradesh Anmol Ratan Award

    Media Strategist Nikhil Singhal Honored with Uttar Pradesh Anmol Ratan Award

    Nikhil Singhal, a distinguished media strategist, Founder of Vigor Media Worldwide, and President of the Noida High Rise Federation, was honored with the prestigious Uttar Pradesh Anmol Ratan Award. The award ceremony, hosted by the Tapasya Foundation Trust, took place at the iconic Taj Lucknow. This recognition highlights his remarkable contributions to the public relations industry and his exemplary leadership in strategic communication.

     

    The event brought together distinguished personalities from diverse sectors, including media, public relations, corporate communications, and governance. Shri Akhilesh Yadav, former Chief Minister of Uttar Pradesh, presented the award in recognition of Nikhil Singhals groundbreaking efforts in revolutionizing the PR landscape and crafting impactful communication strategies.

     

    In his acceptance speech, Nikhil Singhal expressed gratitude for the honor and attributed his success to his dedicated team and unwavering commitment to excellence. “I am deeply humbled to receive this prestigious award. It is a recognition not just for me but for my entire team at Vigor Media Worldwide, who work tirelessly to redefine public relations with innovation and integrity. This motivates me to continue striving for excellence and setting new benchmarks in the industry,” he said.

     

    As President of Noida High Rise Federation, Nikhil has been instrumental in advocating for the rights and concerns of high-rise residents in Noida, ensuring effective communication between stakeholders and government authorities. His leadership has facilitated numerous initiatives for community development and better infrastructure.

     

    Beyond his role in community service, Singhal has made remarkable contributions to the public relations sector. His strategic insights and innovative approach have significantly influenced corporate branding, media relations, and crisis communication. Under his leadership, Vigor Media Worldwide has emerged as one of the most sought-after PR firms, catering to a global clientele.

     

    Nikhil Singhals illustrious career in media strategy and public relations has been adorned with numerous accolades, underscoring his remarkable expertise and influence in the industry. Among his noteworthy achievements are his inclusion in the Times 40 Under 40 list in 2022, which recognized him as one of the most influential leaders under 40 for his exceptional contributions to PR and media strategy; the ET Global Leader award in 2021 by The Economic Times, celebrating his significant impact on the global PR landscape and his excellence in business leadership; and the prestigious recognition by Khaleej Times in 2022 as the most followed Indian media strategist, highlighting his unparalleled reach and influence in the field.

     

    Awarded as ET Global Leader title by The Economic Times in 2021, Nikhil was also recognized as the Most Followed Indian Media Strategist by Khaleej Times in 2022. He was featured in the Times 40 Under 40 list in 2022, an honor that celebrates young leaders making a significant impact in their fields. This recognition highlighted his exceptional contributions to PR and media strategy.

     

    The Uttar Pradesh Anmol Ratan Award is a well-deserved recognition of his efforts, reinforcing his reputation as a game-changer in public relations. Moving forward, Singhal aims to expand Vigor Media Worldwide’s global footprint, leverage emerging technologies in PR, and continue contributing to the industry through mentorship and thought leadership.

  • Shubhanshi Chakraborty, One of India’s Youngest Authors Leads the Sustainability Revolution with Past is Forward

    Shubhanshi Chakraborty, One of India’s Youngest Authors Leads the Sustainability Revolution with Past is Forward

    At just 17 years old, Shubhanshi Chakraborty has emerged as one of the youngest and most compelling voices in environmental awareness. Her pioneering book, Past is Forward, was officially launched at the IIC Auditorium, New Delhi, by Shri Harivansh, Deputy Chairman of the Rajya Sabha, in the presence of distinguished personalities.

     

    Commending Shubhanshi’s remarkable work, Shri Harivansh stated, “No amount of praise would suffice for Shubhanshi. Her exceptional writing at such a young age is truly inspiring and will serve as a beacon to confront the challenges facing our planet. This book delves into India’s traditional systems that offer solutions to modern environmental crises. It bridges the past with the present and the present with the future. It is also a matter of great pride that Shubhanshi hails from Rajrappa, Jharkhand.”

     

    The event was graced by prominent figures including Major General G.D. Bakshi, Bhaskar Chatterjee, Anshu Gupta (Founder of Goonj and Magsaysay Awardee), and Leeladhar Mandloi (Former DG, All India Radio & Doordarshan).

     

    A Fresh Perspective on Sustainability

    With Past is Forward, Shubhanshi Chakraborty establishes herself as one of the youngest authors to deeply examine sustainability from both a philosophical and practical lens. The book highlights the relevance of ancient wisdom in tackling today’s environmental challenges, substantiating its arguments with compelling examples and facts.

     

    Blending personal insights with perspectives from ancient texts and field experiences, Past is Forward offers a profound exploration of sustainability. It traces the evolution of sustainable practices from antiquity to the present, reinforcing the collective responsibility to safeguard the planet for future generations.

     

    Bridging Ancient Wisdom with Modern Challenges

    A core theme of the book revolves around the age-old doctrine: “Once you act, you must be prepared to deal with the consequences. That is the Law of Karma.” This guiding principle urges readers to reflect on their actions, linking them to today’s sustainability movement.

     

    Through her insightful writing, Shubhanshi demystifies spiritual principles and their relevance in contemporary life, offering actionable steps to break free from unsustainable cycles and create an ecologically responsible future.

     

    A Young Filmmaker with a Purpose

    Beyond her literary achievements, Shubhanshi Chakraborty is a visionary storyteller and environmental advocate, deeply inspired by her familys commitment to social responsibility. Growing up among tribal communities, she developed a deep appreciation for their cultural traditions and resilience. She harnessed the power of cinema to amplify their voices, directing Natok-an evocative film on the struggles and artistry of Chhau dancers.

     

    Natok has earned nine prestigious awards and has been selected at 18 national and international film festivals. At just 15, Shubhanshi was recognized as one of the most promising young filmmakers, with her work featured in The Telegraph and The Times of India. Currently pursuing a degree in Environmental Science and Sustainability, Shubhanshi remains dedicated to integrating ancient knowledge with modern solutions to forge a more sustainable future.

     

    Acclaimed by Thought Leaders : Renowned figures have praised Past is Forward for its depth and vision:

    Padma Vibhushan Dr. L. Subramaniam and singer Kavita Krishnamurti: “A soulful journey that connects past, present, and future-inviting us all to rediscover our sacred bond with the Earth.”

     

    Prof. G.N. Devy, Padma Shri (2014), Lingua Pax Prize (2011), Senior Professor of Eminence, Somaiya School for Civilisation Studies: “Shubhanshi Chakraborty’s text is a young and earnest call for re-visioning who we are and how we can draw the lan vital so necessary for the future from our cultural resources. Somewhat reminiscent of Greta Thunberg’s challenging question, How dare you vandalize our future, Shubhanshi seems to say, How dare you forget the deep reflections by great minds in the past For such a young writer, handling this theme so confidently is truly remarkable.”

     

    A Call to Action for a Sustainable Future

    With Past is Forward, Shubhanshi Chakraborty is not just launching a book-she is igniting a movement, a reawakening, and a call to action. By merging traditional wisdom with modern solutions, she inspires readers to rethink their relationship with the environment and embrace sustainability as a way of life.

     

    At a time when sustainability is a global priority, Past is Forward stands as a timely reminder that the answers to today’s challenges may lie in the wisdom of the past. Through her work, Shubhanshi Chakraborty redefines sustainability, cementing her place as a pioneering young voice for environmental change.

  • Faculty of Engineering and Technology, JAIN Hosts Infinity 2K25

    Faculty of Engineering and Technology, JAIN Hosts Infinity 2K25

    The highly anticipated Infinity 2K25, an inter-collegiate techno-cultural fest, organised by faculty of Engineering and Technology, JAIN (Deemed-to-be) University concluded with an electrifying display of student talent and innovation. Held on the 27th and 28th of March 2025 at JAIN Global Campus, Kanakpura the event served as an exceptional junction where diverse cultures merged seamlessly with groundbreaking technological advancements.

     

    Students performing at Infinity 2k25 hosted by Faculty of Engineering and Technology, JAIN University

    Organized entirely by students, Infinity 2K25 featured high-energy an electrifying performance by DJ Rihya, the sonic sorcerer of Mumbai, who kept the dance floor alive with her beats. Additionally, Staccato Live, a Chennai-based band, captivated the audience with their mesmerizing musical act, adding a new dimension to the event’s entertainment lineup.

     

    The fest was a powerhouse of creativity and intellect, hosting various cultural and technical competitions, including dance, drama, hackathons, coding challenges, and robotics contests, providing students with an exciting platform to exhibit their skills and passion.

     

    Adding to the grandeur were movie promotions and celebrity judges, who elevated the excitement while sharing their experiences with aspiring students. Industry experts also engaged with participants through mentorship sessions and interactive discussions, bridging the gap between education and real-world innovation.

     

    More than just an event, Infinity 2K25 was a vibrant celebration of creativity, collaboration, and experiential learning, leaving participants with lasting memories and invaluable experiences. As the festival wrapped up its latest edition, it reinforced its legacy of inspiring students to push boundaries and dream beyond limits.

  • Maha Kumbh 2025 Sees Record 600 Tons of Floating Waste Recycling, Offers Lessons for Many

    Maha Kumbh 2025 Sees Record 600 Tons of Floating Waste Recycling, Offers Lessons for Many

    Maha Kumbh 2025 in Prayagraj, one of the world’s largest spiritual gatherings, set a record of sorts by collecting 600 tons of floating waste, showcasing an unprecedented model of faith, technology, and sustainability. With an estimated 55 crore devotees visiting the Sangam, the Uttar Pradesh Government undertook major infrastructural and ecological interventions to enhance the pilgrimage experience.

     

    Cleantec Trash Skimmer

    A key initiative was the unification of the Ganga’s three separate streams into a single flow through a 2.5-kilometre-long dredging project. Using 83 high-capacity dredgers operating 24/7 for 20 days, this first-of-its-kind effort reclaimed 22 hectares of land, expanding the Mela premises and improving accessibility. Over six lakh cubic meters of sand and sediment were removed, enhancing water flow and optimizing land use.

    Cleantec Trash Skimmer

    Anil Garg, Principal Secretary, Irrigation and Water Resources Department, called it an unparalleled achievement. He had said that reclaiming land equivalent to 1,000 tennis courts and expanding the Sangam area to accommodate two lakh pilgrims at a time is a historic feat.

     

    Gaurav Chopra, Managing Director and Co-founder of Cleantec Infra, emphasised the scale of the effort. “Completing this project within just two months was a challenge, but we are proud to have supported the UP Government in achieving it,” he said. The project deployed three high-capacity dredging machines, working relentlessly to remove vast amounts of sediment.”

     

    Ensuring cleanliness in the Ganga was another major priority. Advanced trash skimming technology, deployed under the Swachh Bharat Mission, collected 10-15 tonnes of floating waste daily, peaking at 20-25 tonnes on special occasions, leading to the record collection of 600 tons of waste.

     

    “Keeping the Ganga clean during an event of this magnitude required precision-driven execution,” said Chopra. “Our skimmers worked round the clock to remove floating waste in real time before it could accumulate, ensuring an uninterrupted flow of clean water. The collected waste was then responsibly processed, reinforcing our commitment to sustainability.”

     

    Chopra further stressed that large-scale events should not compromise environmental responsibility. “We have set a precedent that sustainable waste management is possible even for massive gatherings. Mechanised cleaning solutions should not be limited to special events but must become an ongoing effort for water body management across India.”

     

    Maha Kumbh 2025 stands as a historic example of how engineering, technology, and environmental consciousness can work together to manage large-scale events while preserving natural resources. These interventions have set a new benchmark in sustainable event management, offering a scalable model for future global gatherings.

  • Transformative 21-Day Bhagavad Gita Challenge Launched on Bhagavad Gita Krishna Bhakti App

    Transformative 21-Day Bhagavad Gita Challenge Launched on Bhagavad Gita Krishna Bhakti App

    A 21-Day Bhagavad Gita Challenge – Purify the Mind with Divine Wisdom has been launched on the Bhagavad Gita Krishna Bhakti App – the world’s first AI-powered Bhakti App. This free app is a trusted spiritual companion providing authentic Vedic wisdom and meditation practices rooted in Vedic traditions for thousands of seekers globally. The Bhagavad Gita challenge aims to make the eternal wisdom of the Bhagavad Gita easily accessible, engaging, and transformational for individuals and families worldwide.

    Transform Your Life with the Bhagavad Gita Challenge on FREE Bhagavad Gita Krishna Bhakti App

    “I have been using the app for more than a year and have benefitted greatly from the spiritual challenges released on the app from time to time. The AI Chatbot helps me address my burning spiritual questions with logical and insightful wisdom. I also enjoy the Temple Aarti feature which helps me stay connected to Shree Krishna,” – says a professional who downloaded the app to pursue spiritual growth in daily life.

     

    A Revolutionary AI-Powered Spiritual Companion
    Unlike conventional Bhagavad Gita apps, the Bhagavad Gita Krishna Bhakti App is a comprehensive AI-powered spiritual companion designed to create an immersive and interactive devotional experience. It offers high-quality verse translations, soulful narrations, and profound commentary by Swami Mukundananda. The app enables users to read, listen to, and contemplate Gita verses in multiple languages, making it an inclusive and deeply personal experience for devotees across linguistic backgrounds.

     

    A Balanced Life Requires Both Spiritual and Material Wisdom
    The Bhagavad Gita Krishna Bhakti App is built on the understanding that spiritual wisdom and material knowledge are essential for a successful and fulfilling life. By integrating the teachings of the Bhagavad Gita into daily life, users can develop inner resilience, mental clarity, and a deeper connection with the Divine while effectively managing worldly responsibilities, practicing Karm Yog.

     

    Why This Challenge Stands Out

    The 21-Day Bhagavad Gita Challenge is structured as a simple yet powerful three-step process:

    • Listen to Bhagavad Gita verses in a soothing narration, enhanced with authentic Sanskrit recitations.
    • Contemplate through daily reflections and guided insights based on Swami Mukundananda’s lucid commentary, making the Gita relevant to modern life.
    • Transform by organically integrating these teachings into daily life over 21 days.

     

    A challenge participant stated,”Listening to the Gita verses helps me set the intention for my day and empowers me with wisdom. The ready access to 18 chapters and 700 verses, along with the translation, narration, verse recitation, and commentary makes it an invaluable resource for a spiritual seeker of any level. In addition I am really looking forward to the guided meditations.”

     

    Unique Features Making It Unlike Any Other Gita/Bhakti App
    Beyond the Bhagavad Gita Challenge, the Bhagavad Gita Krishna Bhakti App offers a wealth of additional features to enhance the spiritual journey:

    • Ask Swamiji AI Chatbot – Get answers to your spiritual queries instantly, based on authentic Vedic wisdom.
    • In-depth Articles – Explore rich, insightful articles on Bhakti, mind management, and personal growth.
    • Guided Meditations – Experience divine bliss through specially curated meditation sessions.
    • Lectures by Swami Mukundananda – Gain deep insights through Swamiji’s enlightening talks.
    • Soulful Kirtans – Elevate your devotion with mesmerizing Kirtans and Bhajans.
    • Seva Opportunities – Engage in selfless service and deepen your Bhakti.
    • Live Festival Celebrations – Join global celebrations of major spiritual festivals from anywhere.

     

    How to Join the Challenge
    Participating in the 21-Day Bhagavad Gita Challenge is effortless:

    • Download the Bhagavad Gita Krishna Bhakti App from the App Store or Google Play.
    • Register within the app and create an account.
    • Follow the onboarding instructions to begin the challenge!

     

    A Call to Action for Spiritual Seekers
    In a world of distractions, the Bhagavad Gita Krishna Bhakti App is a timeless refuge for wisdom, devotion, and self-realization. The 21-Day Bhagavad Gita Challenge offers a structured yet flexible opportunity to elevate one’s consciousness and lead a life of divine purpose.

  • AUM, India’s Spiritual Well-being Sanctuary, Concludes Transformative Kumbh Retreat

    AUM, India’s Spiritual Well-being Sanctuary, Concludes Transformative Kumbh Retreat

    AUM, a leading spiritual well-being sanctuary,recently concluded its immersive Kumbh Retreat, a uniquely curated experience that brought together 200 seekers from across India and the world. Designed to offer a deeper understanding of Sanatan Dharma and India’s rich spiritual heritage, this retreat provided an unparalleled opportunity for participants to engage in sacred rituals, meaningful discourse, and personal transformation-all while enjoying luxury and comfort.

     

    AUM, India’s Spiritual Well-being Sanctuary, concludes Transformative Kumbh Retreat for 200 Seekers

    Despite unforeseen challenges in the lead-up to the retreat-including last-minute venue cancellations, logistical hurdles, and unexpected government restrictions-the dedicated AUM team worked tirelessly to ensure a seamless experience. Their unwavering commitment turned obstacles into opportunities, ultimately delivering an enriching spiritual journey for all attendees.

     

    A Sacred Confluence of Tradition & Transformation

    The retreat, held from February 20-23, 2025, attracted a diverse audience, including doctors from the USA and Dubai, consulate members, and foreign dignitaries. The overwhelming response demonstrated the deep resonance of the Kumbh festival, with registrations filling up organically, requiring minimal marketing efforts.

     

    A carefully curated program ensured that participants experienced the essence of the Kumbh Mela beyond the traditional Snan (holy dip) and Akhara visits:

    • Enlightening Discourses – Spiritual coach Om Dhumatkar shared profound insights into the history and significance of the Kumbh festival.
    • Sacred Rituals – Seekers participated inPitra Puja, Ganga Aarti, and Rudra Yagna, each holding immense spiritual importance when performed at the Kumbh.
    • Holistic Well-being Practices – Daily Yoga and Dhyana (meditation) sessions were conducted to encourage deeper self-awareness and mindfulness.
    • Culinary Experience – All meals were specially crafted by AUM’s in-house chef, offering nutritious, authentic, and sattvic cuisine.
    • Soulful Music – The retreat concluded with an enchanting musical evening by the celebrated artist Kavita Paudwal.

     

    Key Highlights & Impact

    • Exceptional Participation – AUM’s experiences typically host25-30 guests; however, the Kumbh Retreat drew an unprecedented 200 participants, marking a significant milestone.
    • Flawless Execution Amidst Challenges – Despite unexpected logistical obstacles, the AUM team ensured a smooth and enriching journey for all attendees.
    • Profound Guest Feedback – Participants described the retreat as more than just a visit to the Kumbh-it was a transformative experience that deepened their spiritual growth and sense of community.

     

    AUM: A Vision for Conscious Living

    AUM is committed to fostering self-awareness and holistic well-being through yoga, meditation, healing, and timeless wisdom. With a growing community of seekers, AUM aspires to become an urban ashram, curating immersive retreats, residential programs, and global collaborations to guide individuals on their journey to self-discovery.

     

    Following the remarkable success of the Kumbh Retreat, AUM is set to curate 6-8 exclusive retreats annually, including one international, several domestic, corporate, and special pilgrimage-based journeys-each meticulously designed to blend spiritual exploration with luxury and comfort.

  • happn Revolutionise Social Dating with Crush Points for All

    happn Revolutionise Social Dating with Crush Points for All

    happn, one of the leading dating apps with over 41 Million registered users in India, has elevated the social dating world with the extension of its ‘CrushPoints’ feature, to ‘CrushPoints for All’. The feature allows users across India to add their preferred places (Restaurants, clubs, cafes, bars, parks, etc.) to their profile and meet people based on those common spots. This feature was widely in demand as 81% of Indian singles want to add more places to their profile.

     

    happn partners with Foursquare to enhance social dating by integrating a vast array of global locations into the app, making it more reflective of users daily lives and experiences. This feature with the leading cloud-based location technology, was built to provide happn singles a new universe of places. With a mission to revolutionise dating on a hyperlocal level, the app aims to connect people within their own neighbourhoods and foster genuine connections built on shared local experiences.

     

    happn reveals the top 5 spots across the top cities in India that singles are loving :

    Juhu Beach, Mumbai

    Hauz Khas Social, Delhi,

    Bob’s Bar, Bengaluru

    FC Social, Pune

    10 Downing Street, Hyderabad

     

    Karima Ben Abdelmalek, CEO and President of happn, states, “The partnership with Foursquare to launch Crushpoints for All aims to redefine the social dating experience by providing our users with unparalleled opportunities to connect in the real world. We have used Foursquares leading location technology, to seamlessly expand the universe of places to discover and explore on happn. This strategy will enhance user engagement and also open up new avenues for brands to connect with our vibrant community.”

     

    happn aims to be the first dating app to leverage the post-Crush experience, helping singles meet in their favourite venues, thus fostering more meaningful and context-rich connections. This feature serves as one of the most genuine icebreakers in the dating world, whether youve already crossed paths with this person in a familiar place or neighbourhood, or you both share a love for that cosy coffee shop, that museum…

     

    This also opens up various marketing and business opportunities, paving the way for happn to develop a whole new space for brands. It revolutionises the user experience by seamlessly incorporating Foursquares vast database of Places of Interest (POIs) into the platform.

     

    As the next steps, the brand plans to integrate advertising into the app experience by emphasising native integration, to ensure that promotional content is customised with user interests and boosts their overall experience. By curating partnerships with brands that resonate with the apps community, particularly focusing on singles and their preferred spots, happn prioritises fostering a genuine affinity between users and advertised offerings. happn is setting a bold objective of doubling its B2B revenues by the end of 2025, underscoring its dedication to innovation and sustainable growth.

     

    About happn

    happn is One of the most downloaded dating apps in the world, happn is dedicated to guiding individuals on their journey towards genuine connections marked by trust and respect. Setting itself apart, happn is not just an app; its an experience that fosters meaningful connections between people. With a user base exceeding 159 million worldwide, happn has gained immense popularity, particularly in India, Western Europe, South America and Turkey. Notably, in India alone, 41 million individuals are registered on the app, showcasing its widespread appeal and effectiveness in bringing people together meaningfully.

  • From Water Crisis to Water Security with The Art of Living

    From Water Crisis to Water Security with The Art of Living

    While India’s water crisis may seem like an insurmountable challenge, The Art of Livings approach offers a refreshing and transformative perspective that transcends mere data and statistics. Focusing on the enormity of the problem, the initiative places a powerful emphasis on empowering communities to lead the charge in water conservation. Gurudev Sri Sri Ravi Shankar, the visionary founder of The Art of Living, encapsulates this approach with his profound insight: “Our survival depends on water. It is the basis of our life force. We need to protect and nurture the source of water.” This philosophy underpins the organisations River Rejuvenation Projects, which are designed not just to restore water sources but to inspire local stewardship.

     

    Empowering communities, reviving water resources

    Spanning over 20,000 villages and impacting more than 34.5 million lives, The Art of Living has mobilised communities to take ownership of their water resources. By actively engaging in the construction of 92,000 groundwater recharge structures, the removal of 270 lakh cubic metres of silt, and the revitalisation of 59,000 square kilometres of land; 174.02 billion litres of water is safeguarded annually.

     

    One of the many farmers thriving thanks to JalTara

    The organisation’s focus on sustainable, community-driven solutions transforms water conservation from a distant ideal into an actionable reality, ensuring long-term resilience and security for Indias water resources.

     

    Reviving Maharashtra’s agricultural heartland

    Water scarcity and soil erosion have long posed challenges to Maharashtra’s agricultural heartland, threatening the livelihoods of countless farmers and the region’s ecological balance. However, The Art of Living’s wave of transformative initiatives is emerging to tackle these issues head on. By revitalising ancient water bodies and implementing innovative conservation techniques across 24 districts, the stage is set for a sustainable future; restoring vital water resources, and enhancing agricultural resilience. Ancient nalas and canals long buried under silt are coming back to life. This revitalisation not only mitigates flood risks but also reignites agricultural productivity, offering a lifeline to farmers and ensuring sustainable water management for the future. By uncovering hidden waterways and restoring their function, The Art of Living is turning the tide on water scarcity, fostering a new era of resilience and prosperity for communities.

     

    JalTara’s Groundbreaking Triumph

    Perhaps one of the most striking examples of The Art of Living’s positive water impact is the JalTara programme in Jalna, Maharashtra. Faced with Jalna’s severely depleting water levels, the organisation initiated a pilot project in 2021, and another in 2022 in 37 villages of Jalna district by building 20,000 recharge structures. Recharge structures were created per acre of farmland considering the slope to enhance groundwater recharge. The result Increase in groundwater recharge levels, zero water logging in farmer’s fields, increased crop production and economic benefits. The water levels in wells went up by 14 feet in the area and crop yield increased by 42% enabling farmers to go in for multiple cropping. Buoyed by success, the JalTara initiative has been scaled up to include more than 80 villages, with ambitious plans to add 25,000 more structures by next year.

     

    The organisation’s JalTara approach has been validated across multiple projects with the construction of 57,480+ structures, 90,000+ trees planted, 140 villages impacted and 2,01,200 acres area covered. Amidst escalating challenges and obstacles, The Art of Living’s work demonstrates the remarkable power of unity. Each village that learns to manage its water better creates a positive ripple effect, spreading hope and resilience through the community. By creating and supporting these local successes, The Art of Living is not just solving immediate water problems but also building a more secure future for India. These collective efforts lay the groundwork for lasting environmental care and stronger communities, setting the stage for a brighter, more sustainable tomorrow.

     

    About The Art of Living Social Projects

    Inspired by the world renowned humanitarian and spiritual leader Gurudev Sri Sri Ravi Shankar; The Art of Living is a global non-profit organisation dedicated to peace, well-being, and humanitarian service. Committed to holistic development, The Art of Living champions various initiatives, including water conservation, sustainable agriculture, afforestation, free education, skill development, women empowerment, integrated village development, renewable energy and waste management. Through these multifaceted efforts, The Art of Living strives to create positive social and environmental impact, fostering a more sustainable and harmonious future for all. This is part 4 of a 5 part exploration into The Art of Livings transformative water conservation work across India.

  • Love Depot Reveals What’s Trending in Indian Sexual Behaviour

    Love Depot Reveals What’s Trending in Indian Sexual Behaviour

    Love Depot, India’s leading superstore for sexual pleasure products, celebrates two years of redefining intimacy in India. Attracting around a million visitors monthly, Love Depot has quickly established itself as a prominent leader in the Indian pleasure market.

     

    What is India’s love language: Celebrating 2 years of Love Depot

    As part of the trusted TTK Group, (known for brands like Skore Condoms, Prestige Cookers, Woodwards Gripe Water and Eva), Love Depot has been the flag-bearer of a movement that continues to destigmatize and democratise sexual pleasure in India. Over the last two years, the brand has actively listened to and observed Indian consumers as they welcome intimate wellness in ways that are both surprising and exciting.

     

    Bangalore and Mumbai: The Pleasure Cities

    Bangalore and Mumbai stand out as key markets for Love Depot. Bangalore clocks the highest orders for tech-driven pleasure products, particularly app-controlled devices, reflecting the city’s tech-savvy nature. Meanwhile, Mumbai leads with the highest demand for massagers and lubes, indicating a strong preference for smooth and comfortable experiences. These trends not only highlight the new-born demand for intimate wellness products in the country, but also position Bangalore and Mumbai as the central hubs for pleasure in India.

     

    Lucknow Leads the Pleasure Chart

    Lucknow has emerged as the fastest-growing market in India’s intimate wellness industry. The city has shown remarkable growth and continues to be a rising star in the purchase of pleasure products. This trend marks a seismic shift in small-town attitudes to bedroom behaviour, and a broader change in cultural norms across India.

     

    Couples Are Exploring More: 60% Increase in Shared Pleasure Products

    Couples in India are breaking down barriers in terms of owning shared pleasure. Sales of couples’ products has soared by 60% in the past two years. Massagers, rings, and lubes are flying off the shelves, exhibiting an interest towards mutual exploration and shared experiences. This data showcases the new and changing dynamics of relationships, where couples are scouting newer avenues of togetherness in pleasure, and alongside, progressing to laying a greater emphasis on each other’s satisfaction.

     

    Arjun Siva, Sr. DGM – Digital & Ecommerce, TTK Healthcare, remarked on the milestone, “As we celebrate two incredible years of Love Depot, we are grateful to our customers and partners for their trust and support. Our journey has been driven by our aim to normalise pleasure and make it accessible for everyone. What sets Love Depot apart is our wide selection at great prices. We have curated a collection of best global brands along with trusted homegrown brands like Skore, MsChief and others. We strive towards a superlative customer experience by providing pleasure products across price points, for all preferences, tied together by a discreet shopping experience, be it shipping or payments. This category is just opening up in India and we look forward to driving this growth.”

     

    With a wide assortment of products across categories, Love Depot caters to individuals across all genders and sexual orientations. The store features products from across the globe, and from countries like the USA, Canada, Germany, Japan, China and Austria. These include internationally celebrated brands such as Satisfyer, plusOne, Honey Play Box, Le Wand, We Vibe, Je Joue, alongside TTK Healthcare’s own brands Skore and MsChief.

     

    About Love Depot

    Love Depot, Indias leading e-superstore for sexual pleasure products, is the ultimate one-stop destination for all things pleasure. Launched in 2022 by TTK Healthcare, it offers a sophisticated and trustworthy platform for individuals and couples to explore and enhance their intimate lives, setting new standards for accessibility, variety, and customer satisfaction.

     

    With an extensive catalogue of over 250 products across 20+ categories, Love Depot caters to a wide range of desires and preferences. This diverse selection ensures quality and variety for every customer, with products spanning an impressive price range – from wallet-friendly items starting at INR 300 to premium offerings priced up to INR 30,000. Love Depot is committed to making pleasure a fearless and joyous aspect of life. Whether exploring solo or with a partner, Love Depot invites everyone to discover new dimensions of intimacy and enhance their experiences.